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Micro Sales Sprint
Introduction
Welcome (3:38)
Quick Links + Reminders
Week One
Creating Value (4:26)
Business Hierarchy of Needs (1:49)
Developing Problem-Focused Offers (4:44)
Trigger (Micro) Points (4:32)
Crafting Compelling Messaging (5:51)
Module Worksheet Link
Week Two
Mining your Audience for Macro and Micro Problems (7:25)
Audience Mining (4:28)
Becoming and Irreplaceable Expert + Finalizing Target Profile (3:53)
DFY, DWY, DIY Offer Types (4:47)
Offers for Different Business Stages (1:48)
Goldilocks Model (3:17)
Triple Threat Micro Offer (1:27)
Bringing it All together
Module Worksheet Link
Week Three
Examples of Micro Offers (2:41)
Messaging your Beta Offer + Getting First Testers (4:47)
Do's and Don'ts For Beta Testing your Offer (1:33)
Gathering Feedback + Testimonials for Social Proof (4:01)
Scaffold your Beta Offer (4:41)
Module Worksheet Link
Week Four
Creating more natural urgency (7:49)
Crafting a buying vision and breaking status quo (8:14)
Unstated Needs (1:42)
Pains, Gains and In demand Triggers (2:24)
Your Value Wedge (1:16)
Module 4 Worksheet
Week Five
Modern Sales Model + Tapping into emotions (3:05)
Emotional Buyers Journey (3:34)
Value Linking (6:43)
Module 5 Worksheet
Week Six
The 5 C Roadmap for Systematizing Marketing and Sales, Building a client attraction system and un-bottlenecking your biz (3:35)
2-Step Funnel to get clients (2:11)
Gateway Offers (0:53)
The Free Strategy Session Sales Funnel (2:15)
The Perfect Sales Call (1:52)
The Insight to Impact Sales Call Framework for conversations that convert (3:54)
Widen the gap: Floodlight the problem, Build desire (2:12)
Value, Transitioning to your Offer, and Closing (3:14)
Handling Common Objections (1:46)
Week 6 Worksheet
Building your offer marketing message
Checkpoints for creating a simple, in demand offer (4:14)
North Star Promise and Star Promises (3:03)
Building your offer content plan workshop (93:39)
Week 7 Worksheet
Crafting your Offer Narrative
Positioning vs Messaging (1:49)
Avoid these offer messaging pitfalls (8:53)
Checkout These Amazing Offer Pitches & Narratives
Create your 1-page offer narrative (4:12)
Craft your Offer Hook (3:14)
Week 8 Worksheet
Crafting your offer launch plan + Content
Elements of a successful Launch (7:57)
🛑 TO DO
The 4 C Launch Plan (9:13)
🛑 TO DO
Plan your Pre-Launch Content Around your 3 star results (4:22)
🛑 TO DO
Open Cart Period
PAS Framework for content that inspires action + converts (1:02)
Open-Cart Content Strategy (4:19)
Pre-launch emails (2:47)
Open-Cart Emails (2:20)
Sales Pages
Big Idea (1:26)
Define the Problem ( internal + external ) (2:09)
Your Solution + Offer (4:09)
Build the value + reduce risk (4:09)
Sales Page Worksheet
Sales Funnel
Intro to Sales Funnel Strategy and components (4:09)
Birds-eye view of Strategy call to High-ticket funnel (2:02)
Auto-nurture through an email sequence (4:45)
QA Sessions
Week One QA Call Replay - Identifying your Target Profile, Positioning, Identifying Micro Problems (62:15)
Week Two QA Call Replay - Identifying Micro problems + Offers, The importance of Positioning with strategy (143:01)
Week Three QA Call Replay - What deliverables to include, struggling with getting specific, targeting service vs product based (87:59)
Week 4 QA Call Replay (119:19)
Week 5 QA Replay (137:59)
Week 5 QA Call Replay (153:00)
Week 6 QA Session (67:04)
Week 7 QA Replay (120:19)
July 27 (65:34)
Aug 10 (191:22)
August 17 (162:52)
August 24 - Dialing in positioning, should my strategy session be paid?, what would be a good lead magnet for my audience (138:04)
Bonus QAs
July 11 - Mat leave tips, how to get out of a sales rut, create focus, fix your offer, and spark sales conversations (96:00)
Aug 1 - How to approach your website with service offers, How many offers is too many?, Building an effective marketing campaign, how to get clients while pivoting (135:06)
Create your 1-page offer narrative
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