Course Curriculum
Design Biz Mastery Coaching Calls
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Workshops + Bonus Content
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Magnetic Messaging Workshop (172:21)
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2022 Visioning Workshop (132:24)
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Outsourcing + Hiring Workshop (145:28)
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Notion workshop with Rache from Squarestylist (84:30)
2023 Coaching Call Replays
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Dec 12 - Messaging towards the identity shift of your target audience, productivity, task and project management systems
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Oct 24 - Positioning beyond a "web designer", audit of video training freebie, clarifying your avatar and messaging, using chatGPT, How I would scale right now (143:46)
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Oct 17 - Why building your newsletter is essential, offer messaging, lead magnet + nurture strategy (119:10)
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Oct 10 - Narrowing your avatar to who values your solution more, tips for hiring contractors, the importance of a customer-centric mindset when working with hard clients (117:09)
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Oct 3 - Strategizing micro and macro lead magnets for coaches, what to do when you want to stop client work (92:18)
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Sep 26 - Why productizing is better for you and better for clients, why marketing and content is serving, identifying best-fit clients, pre-selling strategies, email marketing strategy for services
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Sep 19 - Narrowing down target audience and nuances in coaches vs service providers, how to approach ghosting in projects in a human way (77:32)
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Sep 12 - How to 1 call close, Resetting the buying criteria on sales calls, messaging sales funnel strategy and the importance of sequence
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Sept 5 - Finalizing your niche and messaging to them, using customer language, service provider niche nuances, doing effective customer research (128:49)
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August 29 - Sales calls vs strategy calls, sales funnel strategy and lead magnets, offer suites (68:09)
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Aug 22 - Strategy for getting visibility through partnerships, workshopping truly speaking to outcomes in your offers and messaging, scaling to $10k months part time (162:40)
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Aug 15 - Being clear on your avatars and not cannabalizing offers, creating content that speaks to problems (126:45)
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Aug 8 - Processes for sprints, Best-Fit clients, Messaging narratives to help them understand the root of their problems, understand sales and marketing funnels to book clients, problem-solution fit with offers (136:10)
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Aug 1 - How to approach your website with service offers, How many offers is too many?, Building an effective marketing campaign, how to get clients while pivoting (135:06)
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Jul 25 - What to do when you feel bored in business, humanizing your marketing content, how to get clients when you are pivoting (114:59)
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Jul 18 - Marketing when pivoting positioning, campaigns/launches with services, SOP tips, Sales Call tips for keeping prospect focused (93:53)
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Jul 11 - Mat leave tips, how to get out of a sales rut, create focus, fix your offer, and spark sales conversations (96:00)
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Content Workshop (93:39)
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Jun 20 - Breaking down messaging a micro offer, how to take action when rebuilding & move past perfectionism (65:18)
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Jun 13 - Struggling to communicate outcomes, creating cashflow while rebuilding offers, testing a beta offer, messaging to in person service pros ( note: zoom had some sound issues, sorry! ) (118:24)
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Jun 6 - Following up with leads, how to prioritize when overwhelmed, the importance of positioning with your thinking/strategy (125:01)
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May 30 - How to get traction when you feel stuck, mapping out a micro service, why you should have a micro service for 2 biz stages (56:47)
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May 23 - Offer creation from Micro audience problems, website in a week offer?, struggling with messaging and marketing generally (137:42)
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May 16 - Money Mindset Shifts, making more relevant offers, what to do when you feel stuck, learning Shopify or collating with devs? (61:06)
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May 9 - Who says pricing first, internal vs external offers, rate sheets?, positioning in food and bev, strategy positioning, stuck at $7-10k months (157:09)
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May 2 - Positioning to 2 audiences, Niching by design aesthetic, what to do when you feel stuck in biz, communicating rate increases, value pricing vs productizing for add-ons (89:12)
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Apr 25 - Pricing on your website, Why I don't say Semi-custom, creative expression outside of business, Pivoting your Positioning
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Apr 18 - Getting out of a business rut, Different positioning branches of service pros, When a client needs strategy but doesn't value it (113:26)
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Apr 6 - Semi-custom branding offers, Selling brand strategy, How to get started growing an email list, shifting target markets, marketing mindset, setting boundaries with clients (63:54)
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Apr 4 - Productizing highly customized services, when to start adding passive income, external semi-custom brand offers, sales process between productized offers and custom projects, getting testimonials, pivoting to clients who value design (123:04)
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Mar 21 - Sales Mindset, Deciding what business stage you want to scale to, How to market to 2 different audiences, Productizing Shopify (67:24)
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Mar 14 - Low budgets but want quality, raising prices, productized vs custom, delays in onboarding, moving from stage 1 to 3 (105:57)
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Mar 7 - Finding the balance between higher risk/charging more, what do clients value, bigger is not better, mining your audience, "semi-custom" offers (87:40)
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Feb 28 - Pivoting to working with medium-sized businesses, why custom isn't always better, Scaling with people vs passive income (72:38)
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Feb 21 - Sales call tips when clients are all over, Shifting positioning and offers to Stage 4, Dealing with difficult client situations (75:59)
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Feb 7 - Booking process for a new productized offer, Pivoting to a personal brand as a designer, IG strategy, Prioritizing marketing (79:44)
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Jan 24 - Unpacking an unsuccessful brand proposal, Imposter syndrome, How to display pricing on your website (61:57)
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Jan 10 - Offer eco-system Audit, Positioning Audit (104:43)
2022 Coaching Call Replays
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days
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Word of the year, reflections, and non-traditional ways for "goal setting" (81:03)
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Dec 13 - Positioning Audit, marketing while in the messy middle (108:52)
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Week of Dec 6 - Studio name vs personal name, phases of scaling a design biz, attracting clients, productizing websites, retainers (62:43)
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Week of Nov 29 - Sales call and proposal follow up process, upsells/downsells, streamlining content collection, profitable day rate offers (70:38)
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Week of Nov 22 - Managing clients visual expectations, planning out capacity and availability (53:35)
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Week of Nov 15 - Streamlining $5k intensive projects, positioning to both service and product based businesses, offer ideas, managing scope creep during design days, pitching to non-profits (93:09)
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Week of Nov 8 - Boundaries with clients, pitching inbetween options, service guides vs sales pages (78:31)
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Week of Nov 1 - Getting out of Burnout, restructuring retainers, how to list pricing and packages on your website, positioning audit (86:23)
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Week of Oct 25 - Profit First and project profitability, Website conversion review, Onboarding with Figma and project management (103:25)
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Figma workshop by Lea (59:03)
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Week of Oct 11 - Launching a 'Brand in a Week', Offer Coaching, Subcontractors and Contracts, Paid Discovery with Clients (74:16)
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Week of Sep 27 (90:18)
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Week of Sep 13 (55:03)
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Week of Sep 6 (80:13)
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Week of Aug 23 (101:48)
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Week of Aug 16 (96:05)
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Week of Aug 2 (72:11)
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Week of Jul 12 (123:55)
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Week of July 5 (128:40)
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Week of Jun 28 (143:51)
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Week of Jun 21 (57:14)
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Week of Jun 14 (91:46)
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Week of Jun 7 (91:46)
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Week of May 31 (60:29)
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Week of May 24 (122:19)
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Week of May 17 (88:09)
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Week of May 10 (86:36)
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Week of May 3 (122:09)
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Week of April 26 (125:44)
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Week of April 19 (89:03)
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Week of April 5 (78:47)
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Week of March 29 (117:17)
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Week of March 22 (149:04)
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Week of March 15 (115:43)
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Week of March 8 (160:26)
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Week of March 1 (148:55)
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Week of February 22 (135:57)
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Week of February 15 (147:31)
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Week of February 8 (119:25)
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Week of February 1 (137:29)
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Week of January 25 (174:18)
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Week of January 18 (124:50)
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Week of January 11 (69:33)
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Week of January 4 (173:55)
2021 Coaching Call Replays
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days
days after you enroll
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Week of December 14 (111:58)
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Week of December 7 (169:05)
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Week of November 30 (151:36)
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Week of November 23 (102:36)
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Week of November 16 (133:23)
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Week of November 9 (118:55)
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Week of November 2 (150:07)
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Week of October 26 (109:26)
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Week of October 12 (75:06)
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Week of October 5 (74:19)
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Week of September 28 (97:08)
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Week of September 21 (45:57)
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Week of September 14 (126:27)
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Week of September 7 (101:27)
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Week of August 24 (89:47)
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Week of August 17 (84:09)
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Week of August 10 (92:05)
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Week of August 3 (124:51)
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Week of July 27 (53:09)
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Week of July 20 (68:41)
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Week of July 13 (75:59)
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Week of July 6 (75:59)
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Week of June 29 (78:01)
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Week of June 15 (45:49)
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Week of June 8 (97:25)
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Week of June 1 (121:08)
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Week of May 18 (115:15)
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Week of May 11 (69:51)
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Week of May 4 (116:30)
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Week of April 27 (90:29)
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Week of April 20 (96:51)
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Week of April 13 (89:48)
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Week of April 5 (80:48)
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Week of March 30 (107:07)