Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Design Biz Mastery Coaching Calls
Design Biz Mastery Coaching Calls
Read this first!
Workshops + Bonus Content
Magnetic Messaging Workshop (172:21)
2022 Visioning Workshop (132:24)
Outsourcing + Hiring Workshop (145:28)
Notion workshop with Rache from Squarestylist (84:30)
2023 Coaching Call Replays
Dec 12 - Messaging towards the identity shift of your target audience, productivity, task and project management systems
Oct 24 - Positioning beyond a "web designer", audit of video training freebie, clarifying your avatar and messaging, using chatGPT, How I would scale right now (143:46)
Oct 17 - Why building your newsletter is essential, offer messaging, lead magnet + nurture strategy (119:10)
Oct 10 - Narrowing your avatar to who values your solution more, tips for hiring contractors, the importance of a customer-centric mindset when working with hard clients (117:09)
Oct 3 - Strategizing micro and macro lead magnets for coaches, what to do when you want to stop client work (92:18)
Sep 26 - Why productizing is better for you and better for clients, why marketing and content is serving, identifying best-fit clients, pre-selling strategies, email marketing strategy for services
Sep 19 - Narrowing down target audience and nuances in coaches vs service providers, how to approach ghosting in projects in a human way (77:32)
Sep 12 - How to 1 call close, Resetting the buying criteria on sales calls, messaging sales funnel strategy and the importance of sequence
Sept 5 - Finalizing your niche and messaging to them, using customer language, service provider niche nuances, doing effective customer research (128:49)
August 29 - Sales calls vs strategy calls, sales funnel strategy and lead magnets, offer suites (68:09)
Aug 22 - Strategy for getting visibility through partnerships, workshopping truly speaking to outcomes in your offers and messaging, scaling to $10k months part time (162:40)
Aug 15 - Being clear on your avatars and not cannabalizing offers, creating content that speaks to problems (126:45)
Aug 8 - Processes for sprints, Best-Fit clients, Messaging narratives to help them understand the root of their problems, understand sales and marketing funnels to book clients, problem-solution fit with offers (136:10)
Aug 1 - How to approach your website with service offers, How many offers is too many?, Building an effective marketing campaign, how to get clients while pivoting (135:06)
Jul 25 - What to do when you feel bored in business, humanizing your marketing content, how to get clients when you are pivoting (114:59)
Jul 18 - Marketing when pivoting positioning, campaigns/launches with services, SOP tips, Sales Call tips for keeping prospect focused (93:53)
Jul 11 - Mat leave tips, how to get out of a sales rut, create focus, fix your offer, and spark sales conversations (96:00)
Content Workshop (93:39)
Jun 20 - Breaking down messaging a micro offer, how to take action when rebuilding & move past perfectionism (65:18)
Jun 13 - Struggling to communicate outcomes, creating cashflow while rebuilding offers, testing a beta offer, messaging to in person service pros ( note: zoom had some sound issues, sorry! ) (118:24)
Jun 6 - Following up with leads, how to prioritize when overwhelmed, the importance of positioning with your thinking/strategy (125:01)
May 30 - How to get traction when you feel stuck, mapping out a micro service, why you should have a micro service for 2 biz stages (56:47)
May 23 - Offer creation from Micro audience problems, website in a week offer?, struggling with messaging and marketing generally (137:42)
May 16 - Money Mindset Shifts, making more relevant offers, what to do when you feel stuck, learning Shopify or collating with devs? (61:06)
May 9 - Who says pricing first, internal vs external offers, rate sheets?, positioning in food and bev, strategy positioning, stuck at $7-10k months (157:09)
May 2 - Positioning to 2 audiences, Niching by design aesthetic, what to do when you feel stuck in biz, communicating rate increases, value pricing vs productizing for add-ons (89:12)
Apr 25 - Pricing on your website, Why I don't say Semi-custom, creative expression outside of business, Pivoting your Positioning
Apr 18 - Getting out of a business rut, Different positioning branches of service pros, When a client needs strategy but doesn't value it (113:26)
Apr 6 - Semi-custom branding offers, Selling brand strategy, How to get started growing an email list, shifting target markets, marketing mindset, setting boundaries with clients (63:54)
Apr 4 - Productizing highly customized services, when to start adding passive income, external semi-custom brand offers, sales process between productized offers and custom projects, getting testimonials, pivoting to clients who value design (123:04)
Mar 21 - Sales Mindset, Deciding what business stage you want to scale to, How to market to 2 different audiences, Productizing Shopify (67:24)
Mar 14 - Low budgets but want quality, raising prices, productized vs custom, delays in onboarding, moving from stage 1 to 3 (105:57)
Mar 7 - Finding the balance between higher risk/charging more, what do clients value, bigger is not better, mining your audience, "semi-custom" offers (87:40)
Feb 28 - Pivoting to working with medium-sized businesses, why custom isn't always better, Scaling with people vs passive income (72:38)
Feb 21 - Sales call tips when clients are all over, Shifting positioning and offers to Stage 4, Dealing with difficult client situations (75:59)
Feb 7 - Booking process for a new productized offer, Pivoting to a personal brand as a designer, IG strategy, Prioritizing marketing (79:44)
Jan 24 - Unpacking an unsuccessful brand proposal, Imposter syndrome, How to display pricing on your website (61:57)
Jan 10 - Offer eco-system Audit, Positioning Audit (104:43)
2022 Coaching Call Replays
Word of the year, reflections, and non-traditional ways for "goal setting" (81:03)
Dec 13 - Positioning Audit, marketing while in the messy middle (108:52)
Week of Dec 6 - Studio name vs personal name, phases of scaling a design biz, attracting clients, productizing websites, retainers (62:43)
Week of Nov 29 - Sales call and proposal follow up process, upsells/downsells, streamlining content collection, profitable day rate offers (70:38)
Week of Nov 22 - Managing clients visual expectations, planning out capacity and availability (53:35)
Week of Nov 15 - Streamlining $5k intensive projects, positioning to both service and product based businesses, offer ideas, managing scope creep during design days, pitching to non-profits (93:09)
Week of Nov 8 - Boundaries with clients, pitching inbetween options, service guides vs sales pages (78:31)
Week of Nov 1 - Getting out of Burnout, restructuring retainers, how to list pricing and packages on your website, positioning audit (86:23)
Week of Oct 25 - Profit First and project profitability, Website conversion review, Onboarding with Figma and project management (103:25)
Figma workshop by Lea (59:03)
Week of Oct 11 - Launching a 'Brand in a Week', Offer Coaching, Subcontractors and Contracts, Paid Discovery with Clients (74:16)
Week of Sep 27 (90:18)
Week of Sep 13 (55:03)
Week of Sep 6 (80:13)
Week of Aug 23 (101:48)
Week of Aug 16 (96:05)
Week of Aug 2 (72:11)
Week of Jul 12 (123:55)
Week of July 5 (128:40)
Week of Jun 28 (143:51)
Week of Jun 21 (57:14)
Week of Jun 14 (91:46)
Week of Jun 7 (91:46)
Week of May 31 (60:29)
Week of May 24 (122:19)
Week of May 17 (88:09)
Week of May 10 (86:36)
Week of May 3 (122:09)
Week of April 26 (125:44)
Week of April 19 (89:03)
Week of April 5 (78:47)
Week of March 29 (117:17)
Week of March 22 (149:04)
Week of March 15 (115:43)
Week of March 8 (160:26)
Week of March 1 (148:55)
Week of February 22 (135:57)
Week of February 15 (147:31)
Week of February 8 (119:25)
Week of February 1 (137:29)
Week of January 25 (174:18)
Week of January 18 (124:50)
Week of January 11 (69:33)
Week of January 4 (173:55)
2021 Coaching Call Replays
Week of December 14 (111:58)
Week of December 7 (169:05)
Week of November 30 (151:36)
Week of November 23 (102:36)
Week of November 16 (133:23)
Week of November 9 (118:55)
Week of November 2 (150:07)
Week of October 26 (109:26)
Week of October 12 (75:06)
Week of October 5 (74:19)
Week of September 28 (97:08)
Week of September 21 (45:57)
Week of September 14 (126:27)
Week of September 7 (101:27)
Week of August 24 (89:47)
Week of August 17 (84:09)
Week of August 10 (92:05)
Week of August 3 (124:51)
Week of July 27 (53:09)
Week of July 20 (68:41)
Week of July 13 (75:59)
Week of July 6 (75:59)
Week of June 29 (78:01)
Week of June 15 (45:49)
Week of June 8 (97:25)
Week of June 1 (121:08)
Week of May 18 (115:15)
Week of May 11 (69:51)
Week of May 4 (116:30)
Week of April 27 (90:29)
Week of April 20 (96:51)
Week of April 13 (89:48)
Week of April 5 (80:48)
Week of March 30 (107:07)
Jul 25 - What to do when you feel bored in business, humanizing your marketing content, how to get clients when you are pivoting
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock