Course Curriculum
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Welcome! (1:16)
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Design Biz Mastery Referral Program - Earn while you learn!
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🖨️ Download combined B&W pdfs + slides file
Module One - Why, Vision & Goal Setting
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Module One Worksheet
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Download Slides
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Quarterly Check-In Worksheet
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Daily Thought Download Worksheet
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Belief Ceilings & Fear (11:24)
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Defining your Why (7:36)
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Goal Setting (18:22)
Value Based Pricing
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🖨️ Module Worksheet
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Biggest Mistakes I see with Pricing (3:25)
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Download Slides
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Pricing Model Pros + Cons (17:07)
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Why not the cheapest? (1:07)
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Defining Value (6:03)
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What VBP is Not (2:21)
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Reaching the next level of success (1:24)
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Positioning yourself as an expert (2:50)
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Is Value Based Pricing "fair"? (3:21)
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What about weeding out "low budget" clients? (5:22)
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Case Study: $1k inquiry to $20k project (4:04)
Rules of Value Based Pricing
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Rule #1 (1:48)
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Rule #2 (1:17)
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Rule #3 (3:53)
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Rule #4 (2:49)
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Rule #5 (10:12)
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Rule #6 (1:59)
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Rule #7 (2:00)
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Rule #8 (4:39)
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Rule #9 (4:51)
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Rule #10 (4:12)
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Bringing it all together (7:22)
Value Based Pricing Sales Calls
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🖨️ Simplified Sales Call Script
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🖨️ Longer call script + Bank of Scripts + VBP Questions
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Red Flags & Great Clients (4:51)
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Contact Form (6:38)
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Why I don't ask about budget (5:19)
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Researching Clients (5:10)
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Prepping for the call MVP style (6:19)
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Call Setup (3:09)
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Sales Calls Framework (2:21)
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#1 - Set the agenda (2:02)
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#2 - Braindump (0:31)
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#3 - The Why Conversation (7:03)
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Uncovering the Value (3:55)
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When you don't get the the $s (2:53)
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Summarize (0:56)
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Business Outcomes (2:03)
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Timeline/Bracket/Next Steps (10:48)
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Review the call (2:16)
Case Study
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Watch me pitch a $70k bracket in a live sales call (66:05)
Proposal Frameworks
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🖨️ Drive to the middle PDF Download
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🖨️ MAW PDF Download
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Framework #1 - Drive to the Middle (3:28)
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Framework #2 - MAW (2:07)
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3 Option Drive to the Middle Proposal Example
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2 Option MAW Proposal Example
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6 Tips on Proposals (3:01)
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Proposal Anatomy (3:43)
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Follow Up (3:58)
Service Ladder
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Download Slides
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🖨️ Service Ladder Exercise PDF Download
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The 3 Ways to Raise your rates (4:39)
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Break Even Rates (3:15)
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Creating your Service Ladder (5:40)
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Option/Tier Ideas (2:28)
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Pricing from your brackets (3:33)
Positioning + Niching
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🖨️ Module Worksheet
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Attracting Higher Budget Clients (3:28)
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Do I have to niche? (5:07)
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Niching Benefits (3:56)
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Niching Mistakes (2:12)
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Clarifying your Niche (4:54)
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Visibility (6:07)
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If you are struggling (3:20)
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Is "slow" always bad? (2:27)
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Still struggling? (1:57)
Attracting Clients
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Attracting Clients #1 (3:26)
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Attracting clients #2 (2:48)
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Attracting Clients #3 (2:01)
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Attracting Clients #4 (1:25)
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Attracting Clients #5 (5:11)
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Attracting Clients #6 (1:36)
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Attracting Clients #7 (1:30)
Principles of Creating Consistent Income
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🖨️ Module Worksheet
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3 core parts of consistent income (2:24)
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#1 - Consistent Payments (4:25)
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#2 - Retainers (2:18)
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3 Retainer Structures (5:52)
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Additional Tips (6:48)
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Passive Income #1 - Affiliates (6:00)
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Passive Income #2 - Products (3:08)
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Qs to ask yourself when Product Brainstorming (1:36)
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Validating your Product Ideas (2:38)
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Breakdown of my 7 sources of income (1:48)
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Spotting Potential Retainer Clients (2:27)
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Productized Services (2:58)
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Designing your New Productized Service (2:40)
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MVP version of Productized Service (2:33)
Streamlining Client Processes + Systems
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System Stack (2:16)
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Client Scheduling (3:43)
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Download One Concept Slides
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One Concept Method Overview (3:48)
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Round 1 (1:49)
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Round 2 (0:34)
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Round 3 (0:42)
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Round 4 (1:04)
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Round 5 (1:28)
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Updated XD process for Feedback (2:37)
Marketing + Messaging
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🖨️ Module Worksheet
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Top Tips to keep in mind with marketing (5:17)
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Retaining Clients/Generating Referrals (4:18)
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Active vs Passive Marketing Channels (2:43)
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The power of Increasing Visibility + Video (3:47)
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Push Periods/Sprints (2:08)
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Developing deeper Messaging/Content Ideas (6:08)
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Content Post Ideas
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