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Design Biz Mastery
Start Here. :)
Welcome! (1:16)
Design Biz Mastery Referral Program - Earn while you learn!
🖨️ Download combined B&W pdfs + slides file
Module One - Why, Vision & Goal Setting
Module One Worksheet
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Quarterly Check-In Worksheet
Daily Thought Download Worksheet
Belief Ceilings & Fear (11:24)
Defining your Why (7:36)
Goal Setting (18:22)
Value Based Pricing
🖨️ Module Worksheet
Biggest Mistakes I see with Pricing (3:25)
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Pricing Model Pros + Cons (17:07)
Why not the cheapest? (1:07)
Defining Value (6:03)
What VBP is Not (2:21)
Reaching the next level of success (1:24)
Positioning yourself as an expert (2:50)
Is Value Based Pricing "fair"? (3:21)
What about weeding out "low budget" clients? (5:22)
Case Study: $1k inquiry to $20k project (4:04)
Rules of Value Based Pricing
Rule #1 (1:48)
Rule #2 (1:17)
Rule #3 (3:53)
Rule #4 (2:49)
Rule #5 (10:12)
Rule #6 (1:59)
Rule #7 (2:00)
Rule #8 (4:39)
Rule #9 (4:51)
Rule #10 (4:12)
Bringing it all together (7:22)
Value Based Pricing Sales Calls
🖨️ Simplified Sales Call Script
🖨️ Longer call script + Bank of Scripts + VBP Questions
Red Flags & Great Clients (4:51)
Contact Form (6:38)
Why I don't ask about budget (5:19)
Researching Clients (5:10)
Prepping for the call MVP style (6:19)
Call Setup (3:09)
Sales Calls Framework (2:21)
#1 - Set the agenda (2:02)
#2 - Braindump (0:31)
#3 - The Why Conversation (7:03)
Uncovering the Value (3:55)
When you don't get the the $s (2:53)
Summarize (0:56)
Business Outcomes (2:03)
Timeline/Bracket/Next Steps (10:48)
Review the call (2:16)
Case Study
Watch me pitch a $70k bracket in a live sales call (66:05)
Proposal Frameworks
🖨️ Drive to the middle PDF Download
🖨️ MAW PDF Download
Framework #1 - Drive to the Middle (3:28)
Framework #2 - MAW (2:07)
3 Option Drive to the Middle Proposal Example
2 Option MAW Proposal Example
6 Tips on Proposals (3:01)
Proposal Anatomy (3:43)
Follow Up (3:58)
Service Ladder
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🖨️ Service Ladder Exercise PDF Download
The 3 Ways to Raise your rates (4:39)
Break Even Rates (3:15)
Creating your Service Ladder (5:40)
Option/Tier Ideas (2:28)
Pricing from your brackets (3:33)
Positioning + Niching
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🖨️ Module Worksheet
Attracting Higher Budget Clients (3:28)
Do I have to niche? (5:07)
Niching Benefits (3:56)
Niching Mistakes (2:12)
Clarifying your Niche (4:54)
Visibility (6:07)
If you are struggling (3:20)
Is "slow" always bad? (2:27)
Still struggling? (1:57)
Attracting Clients
Attracting Clients #1 (3:26)
Attracting clients #2 (2:48)
Attracting Clients #3 (2:01)
Attracting Clients #4 (1:25)
Attracting Clients #5 (5:11)
Attracting Clients #6 (1:36)
Attracting Clients #7 (1:30)
Principles of Creating Consistent Income
🖨️ Module Worksheet
3 core parts of consistent income (2:24)
#1 - Consistent Payments (4:25)
#2 - Retainers (2:18)
3 Retainer Structures (5:52)
Additional Tips (6:48)
Passive Income #1 - Affiliates (6:00)
Passive Income #2 - Products (3:08)
Qs to ask yourself when Product Brainstorming (1:36)
Validating your Product Ideas (2:38)
Breakdown of my 7 sources of income (1:48)
Spotting Potential Retainer Clients (2:27)
Productized Services (2:58)
Designing your New Productized Service (2:40)
MVP version of Productized Service (2:33)
Streamlining Client Processes + Systems
System Stack (2:16)
Client Scheduling (3:43)
Download One Concept Slides
One Concept Method Overview (3:48)
Round 1 (1:49)
Round 2 (0:34)
Round 3 (0:42)
Round 4 (1:04)
Round 5 (1:28)
Updated XD process for Feedback (2:37)
Marketing + Messaging
🖨️ Module Worksheet
Top Tips to keep in mind with marketing (5:17)
Retaining Clients/Generating Referrals (4:18)
Active vs Passive Marketing Channels (2:43)
The power of Increasing Visibility + Video (3:47)
Push Periods/Sprints (2:08)
Developing deeper Messaging/Content Ideas (6:08)
Content Post Ideas
Framework #2 - MAW
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